Journal of Asia Pacific Aesthetic Sciences

Adibah Hanim Ismail, Muhammad Farhan Abdul Rashid, Ungku Mohd Shahrin Mohd Zaman, Noor Shahirah Suparji, Nur Izzati Mohd Shahrol, Ernieda Md Hatah, Qi Hao Looi

Abstract: Malaysians’ diverse ethnicities shape unique aesthetic features, with beauty perceptions influenced by culture and personal experiences. This study explores facial aesthetic preferences among Malaysian women across different ethnic groups. A questionnaire was administered to 290 women, assessing various facial dimensions using edited images of Asian models. Most participants were Malay (71.0%), averaging 31.6 years; 66.9% had not undergone aesthetic procedures. Preferences for oval facial shape and nasal width-length ratio varied by ethnicity, with significant associations found (p<0.05). Ethnic background significantly influences preferences for facial aesthetics, emphasizing the need for tailored approaches in aesthetic practises.