Journal of Asia Pacific Aesthetic Sciences

Abstract: This study investigated factors influencing consumers to undergo aesthetic medical treatments in Malaysia. A self-administered survey was distributed via Google Forms to individuals who had previously undergone aesthetic treatments. The survey comprised three sections: sociodemographic data, influencing factors (personal desires, physical concerns, psychosocial influences, social media, external influences, and life events), and clinic selection criteria. A total of 90 respondents participated, mostly aged 30–39 years (52.2%), female (85.6%) and married (55.6%). Respondents primarily underwent aesthetic treatments to fulfill personal desires and enhance physical appearance, such as achieving smoother skin (95.6%), maintaining beauty with age (90.0%), becoming more beautiful (88.9%), and addressing skin issues (85.6%). Psychosocial motivations were also notable, including improving appearance (90.0%), boosting confidence (88.9%), and enhancing self-esteem (84.4%). Social media, external influences, and significant life events had minimal impact on treatment decisions. When selecting a clinic, respondents prioritized safety, good reputation, experienced and LCP-certified doctors, and recommendations from trusted healthcare professionals. Personal desires and psychosocial motivations were the primary drivers influencing Malaysians to undergo aesthetic medical treatments. Safety, credibility, and practitioner expertise were key considerations in clinic selection, emphasizing the importance of patient-centered communication and qualified practitioners in promoting safe aesthetic practices.